# Gemini : Exchange 🤶🏽

Gemini Exchange. Our trade simplifies it to explore the crypto market, purchase bitcoin and other cryptos, and construct a portfolio for the fate of cash.

About the Company

Gemini’s most popular offering for both retail and institutional customers is its trading exchange with a mission to be the world's most compliant and secure place to buy, sell, and store crypto. Gemini's platform is backed by its own multi-layered secure and regulated custody solution. Over the years, Gemini has added a wide array of FinTech and web3 products for its retail and institutional customers. For its retail customers, it offers advanced trading tools, the world’s most unique credit card with real-time crypto rewards, the Gemini dollar — a U.S. dollar-pegged stablecoin, Nifty Gateway — the world's most premier marketplace for digital art and assets, and staking services that allow customers to stake their native tokens in major proof of stake (PoS) protocols.

Besides offering advanced trading features via our exchange, Gemini also offers a fully-electronic over-the-counter trading platform built for large-scale orders via Gemini eOTC. For wealth management businesses and advisors, it enables a unique destination to manage portfolios for their respective clients. Gemini also enables fully-electronic clearing and settlement of off-exchange crypto trades. Finally, there is the NFT marketplace and the most deep toolset for NFT publishing for brands, businesses and enterprises via Gemini-owned Nifty Gateway that powers the new Starbucks Odyssey market worldwide, a web3 and NFT-based extension of the Starbucks loyalty program.